They should come up with a better name for the long dress, because I personally don't want the word "maxi" associated with my summer wardrobe.
Old Navy calls them "town gowns," which brings to mind some lady stumbling out of bed at noon to buy supermarket wine in her nightie. (They call the short ones "midtown gowns," which, if you live in NY, is the most unattractive-sounding item since "UGG boot").
I think no one cares about these guys because too many have Forever 21 syndrome. They're too often made from some kind of horrible viscose blend and/or the print is slightly off.
But a good long dress is totally effortless and awesome, and I'm here to say there is redemption to found this summer in Maxitown:
Gala: Pucci, $3720 (jeez ... or you can buy a car).
Beach: Vintage, Fashion Dig, $125 (awesome, one of a kind, buy it or I will).
Office: Max Studio, $198.
Club: United Bamboo, on sale for $395.
Date: Charley 5.0, $278.
Lunch: James Perse - no - C&C California ... psych! Old Navy, $29.50. But it sold out online literally in the time it took me to write this post, so go to the store if you don't want it in solid black or pink stripes.